Rethinking Craft Chocolate

Episode 61 of #PodSaveChocolate takes a look at the current state of “craft” chocolate in the light of current – and future – cocoa markets and what makers can do to future-proof their businesses.

1 year ago

Episode 61 Overview

There’s an old saying, “You have to think outside the box.” Deepak Chopra famously updated this phrase to, “You have to throw the box away,” suggesting that more is needed. > My corollary to Chopra’s update is, “To be truly innovative, you have to forget what boxes are.” At its core, forgetting what boxes are means regularly re-examining assumptions and being open to changing what you believe because the words you use inform your beliefs, your beliefs inform your actions, and actions have consequences.

For example, many people who call themselves “bean-to-bar” chocolate makers only make bars. This makes sense in this framing. However, changing the framing to, “I make chocolate, what can be made with chocolate?” opens up the possibility of making other things, even if it’s just chocolate bark. ...

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