On Being More-ish
Episode 75 of #PodSaveChocolate is a discussion of The Bliss Point and The Five Gestalt Principles of Perceptual Organization: What they mean for chocolate, chocolate confectionery, and why you need to be aware of them – and shouldn’t be afraid to embrace and make Moreish products.
Episode 75 Overview
In this episode, I will be discussing several related topics:
- The Bliss Point
- The Five Gestalt Principles of Perceptual Organization
... and how they relate to the making and business of chocolate, chocolate confectionery, and bakery items made with chocolate. This episode is part of my exploration of chocolate in preparation for my presentation at the 2024 Annual Symposium of the British Society of Flavourists, which is happening on Friday, October 25th.
If you’re making chocolate and items that have chocolate as an ingredient, knowing about these topics is critical to making products your customers want to buy – over and over again. ...
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